As candidates become more and more advanced in the art of interviewing and in order to stand out they need to find creative ways to wow the company they apply for. That is why HR needs to step up their game as well and find new ways of attracting candidates that truly fulfill the job requirements and are fit for the company. Ho let’s find out both how a candidate can impress through creativity and an HR representative could hook candidates by using animation in the recruitment process:
1. In Game CV and Recruitment
Robbi Leonardi took the internet by storm with his creative game-like resume and let’s be honest: what better way to showcase your talent in design and animation and pass the technical part of the interview with flying color than doing this? Keeps the viewer curious to go through the whole adventure of his skills and it sticks to you whether you’re a recruiting agent or a simple John Doe.
From a recruiter’s perspective this might prove a bit more tricky, but not impossible. When they failed to find the front end developer they were looking for, the Danish company Uncle Grey resorted to tackling candidates inside their favorite game : Team Fortress 2. They asked professional gamers to act as their sponsors and post on all walls within game the “Wanted developer” poster in order to catch their eye.
2. The Interactive Website
Candidates can easily tailor a website to their needs and make animations that characterize them in order to better express themselves and make themselves better understood by the recruiter at hand. Colors, patterns and design are at their fingertips and only their imagination is their limit
When you work as a recruiter and you need to make a job look attractive, a simple text is often no longer enough, especially if it comes with a long list of responsibilities followed by a short one of benefits. The issue is generally with budget in such cases, but we all know exceptions can be made. All you need is a website and someone capable enough to be able to animate the position that you need filled. The page needs to express this through movement, colors and last but not least, text. Make the page intuitive and easy to use and promote it. Then simply enjoy the applications.
3. The Online Quiz
Sounds boring right? From a candidate’s perspective it’s exciting because it represents a challenge. It is a creative opportunity to let you get to know him through questions and he can pose questions to you that lead you to his resume.
So can HR. A quiz doesn’t need to be boring and it helps a lot in a first round of candidate selection. Animated questions can determine the candidate’s path through the website and if he is the right type of personality, then he will be guided to the upload page where he can leave the CV for you to further analyze. Sounds complicated if you don’t have designing abilities or programming abilities but a lot of companies outsource these types of needs and companies such as Qudos Animations are more than happy to respond with an offer.
As weird as it sounds it actually works. A copywriter wanted a job so much at a big advertising agency that he made separate Google ads for each of the creative directors from the biggest advertising brands in the world that popped up when they Googled themselves, returning the first result as the candidate’s CV.
Might be more tricky as a recruiter because you have to know your target audience really well. Companies like Schneider Electric for instance, only recruit candidates with matching personality traits to their code of conduct and internal credo, not being impressed by a candidate’s resume if he or she doesn’t pass the soft skills test. So how to get their attention through ads?
Google and Facebook are the most commonly used channels for such actions. To go beyond, once the ad is accessed, an animated movie could let them know what the job and company are all about. The video can be interactive with a pop-up “Join Us” button at the end, leading candidates to the official company website where they can subscribe.
5. Make an Animated Candidate Profile
Simple digital animations involving buttons and effects can make applying and getting enthusiastic about a job really easy. It hooks candidates and spikes their interest to join mainly because it shows out of the box thinking and a company that not only is different but also lets some space for innovation. The young candidate generations like to engage with the role they are applying for, in order to assess their compatibility. The profile could connect to social media accounts and take the candidate through a series of choices that he has to make in order to assess compatibility. This makes everything much more fun and engaging.
According to a study made by the entertainment software association in 2015, the average game player is 35 years of age who spend an average of 6 hours playing different types of games. One of these is a game on an app what uses beacons placed around the city for players to find and take over. People love to play, love to put their mind to work and solve puzzles and get the satisfaction of finding the final clue so why not turn your job hunt into a treasure hunt? Just giving you some food for thought here and will only add that animated applications combine nicely with reality.
7. Digital Screen Animations
You’ve surely seen all those Coca Cola commercials where they use screens to animate actions and translate their consumer’s actions with the help of Kinect into super heroes or funny characters. Any company has digital screens so surprise your candidates! Walk them to the interview room that by chance has a digital screen and turn on the screen with an animated story that interacts with the candidate and lets him set the path of the story. This is an excellent way to take his or her mind off the fact that it’s a job interview and get a more honest approach upon their character and personality.
So there you have it, a lot of ways to make recruitment fun for both parties so don’t wait for employees to look you up. Extend a welcoming hand in an unusual manner and if their curiosity is brought to life, you have made the first step into fully engaging your next employee.